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16 September 2025

Leather Working Group publishes new membership guidance for brands

Leather Working Group has released a new guide about how brands should communicate their LWG membership more clearly and responsibly.

 

With a new membership logo and QR code, this guidance allows brands to make the most of their membership and aligns with ISEAL best practice. It also allows brands to update digital assets and phase in new claims about product hang tags or packaging.

Click here to download the new logos and read the updated terms and conditions – and continue reading to learn more about the new guidance and why it has been introduced. 

 

What is it?

The membership claims guidance provides a clear focus on how brands should communicate their Leather Working Group membership to avoid confusion with product claims and build consumer trust. It introduces:

  • A new membership logo, distinct from any product-related marks, to communicate a brand’s commitment to continuous improvement
  • A stylised QR code for use on marketing materials and packaging, linked to a dedicated mobile-optimised consumer landing page that communicates the values of LWG membership and allows consumers to verify membership directly

What’s different?

This new approach clarifies the difference between being an Leather Working Group member and making sustainability claims about products.

It includes:

  • A new membership logo, QR code, and consumer page to reduce the risk of misuse or misinterpretation
  • Updated membership terms and conditions to include the new guidance

Why we’ve done it

We know brands want to highlight their Leather Working Group membership as part of their responsible sourcing journey.

This updated guidance:

  • Aligns with ISEAL best practice
  • Empowers brands to share credible, transparent stories while maintaining accountability
  • Ensures consumers can easily understand and verify what LWG membership means, reinforcing credibility across the leather industry and strengthening trust in LWG members

How members can use it

Members can use the new LWG membership logo in marketing communications, corporate responsibility reporting, and other non-product-related contexts.

The guidance outlines how on-product claims of LWG membership can be made by brands and retailers without ambiguity.

The QR code and consumer-facing landing page:

  • Allow consumers to verify membership directly
  • Support brand storytelling and transparency
  • Provide a route for consumers to understand the broader mission and commitments of LWG members
     

Download the guidance now

The membership claims guidance and membership logo can be downloaded at the link below and from the User Area of the website.

 

Click here to get the guidance and logo