Membership Claims Guidance
The Membership Claims Guidance provides information about how brands should communicate their Leather Working Group membership to avoid confusion with product claims and build consumer trust.
It introduces:
- A new membership logo that is distinct from any product-related marks to communicate a brand’s commitment to continuous improvement
- A stylised QR code for use on marketing materials and packaging that's linked to a mobile-optimised consumer landing page communicating the values of LWG membership and allowing consumers to verify membership
How members can use the logo
This standalone guidance clarifies the difference between being an LWG member and making sustainability claims about products. It also introduces a Membership Logo, QR code, and a consumer page to reduce the risk of misuse or misinterpretation, with updated terms and conditions to our Membership policy.
Members can use the new LWG membership logo in marketing communications, corporate responsibility reporting, and other non-product-related contexts.
The Membership Claims Guidance and the dedicated Membership Logo can be downloaded from the User Area of the website.
